“Our ultimate goal is to provide hotels and resorts with a sustainable marketing and management solution for the future. Lourens International is a collection of exceptional properties chosen for their quality, unique locations and intrinsic beauty. The aim of the company is to maximize revenues, without compromising quality, for each of the hotels through rate negotiation and yield management.”
– Brandon Lourens
Who We Are
Lourens International (“LI”) was developed to address the void in the African market for a bespoke professional hotel/resort/lodge management and marketing consultancy for both private investors and hotel owners. The consulting, management and marketing initiative derives from a wealth of 25 years of experience by team members in the hospitality sector in Africa and the Indian Ocean Islands, not to mention Europe and Asia. Lourens International is set up to develop, open, and then to manage and market hotels and resorts globally.
The LI talent pool of consultants, network partners and staff ensures that the developer has one contact to put his project together, not only overseeing the development, but also the operational and marketing aspects of the new or current business.
LI and its various team members and network partners have, spearheaded by our Chairman Brandon Lourens and other experienced on-the-ground operatives, been involved with the opening, renovation and re-launch of various various leading hotels in Africa.
LI focuses on the need for developers to have access to experience and knowledge of the hospitality industry and insight into the needs of the market. We also assist with cost effective planning of new developments, especially in conjunction with the Private Residence Club elements of a mixed use estate, not only to create a hotel, lodge or resort, but to have a practical revenue generating establishment that has all the aspects to ensure a functional, practical but also a viable investment.
Our Philosophy
Lourens International Group aims to be one of the most respected luxury marketing companies in the world.
From Our Clients
“Michael is an excellent partner to have on board when it comes to sourcing information, assisting clients and generally ensuring any guests that utilise his services are enthralled and go home with a positive impression of what his venues could offer. He is totally dedicated to ensure the success of all his partners.”
Hilton Walker – Great Plains Conservation
“After receiving ‘ Global Hotel of The Year in 2018’, Gaia Retreat & Spa was elevated to a new level of prestige. The World Luxury Awards have increased our brand awareness worldwide & bookings have never been greater. The honour that these Awards bestowed upon us gave our team inspiring determination to continue to raise the bar & gift our guests with the heart of Surrender.”
Gregg, Ruth, Olivia & Warwick – Directors of Gaia Retreat & Spa
“Okinawa has been enjoying the luxury of being loved Beach Destination in North Asia for decades. Awarded by WLHA and being part of its network, helped us to be recognized globally among the players in the industry and put us on the world map of resort destinations.”
Aladdin M.Suzuki – Global Sales & Marketing | Kariyushi Hotels Group