Professional Services

The running of a successful hotel is fundamentally divided in two distinct sectors, the management of the product and the marketing of the product. These are the two legs on which a successful hotel is built:


The measurement of any good management in a hotel is based on various aspects. People look at the financial success, service levels and the facilities offered to create the perfect hotel.
We believe it is a combination of guest satisfaction and financial return. Our basis of operations is formed on the quality of the product combined with the attention to detail to ensure that a product is created with passion and drive so that management can achieve goals and objectives set by owners, management and clients alike. Our module of setting up new hotels and assisting with the management of operational
hotels ensures that the owner still keeps full control of their property without losing their identity or staff compliment. We use experts in the field to train current and new staff to operate the hotel themselves without supervision. We retain involvement with monthly visits, performance appraisals and consulting, but the day to day management is performed by the owner’s nominated party.

The importance of management relates to the implementation of the correct Standard Operating Procedures within the operations and combining it with the management operating system of the hotel. The importance of running a functioning hotel is combining the management and marketing forces. The two departments are crucially important and working from the same budget and business plan ensures the success of the hotel. Once your marketing and management are working in the same framework and towards the same goal, assuring that the rest of the operations fall into place is made much easier. The importance of utilizing a system like Fidelio for instance can either be the success or downfall of any hotel. Not only is the right staff and training necessary, but the knowledge to pre program the system to work for the hotel. In many instances the marketing and management can be of the best quality, but the transformation of turning marketing into a reservation and confirmed booking can let the business down.

Through our years of experience, we have ensured that the expertise in our staff and consultants focuses on the training of employees and future employees. Our focus on opening, consulting, management and marketing of hotels has ensured that we can use our experience in the business to adapt each business plan in such a way to ensure that we can train locals in each area to perform the duties of a functioning hotel. Our aim is not to build up our company to a chain of hotels, but to grow each individual hotel to a successful business in their own right. Our reward is not only financial, but also the recommendations generated by the hotels we are or have been involved in.


Full property marketing responsibilities.
Compilation & development of:
•    Brand identity development.
•    Concept and logo design.
•    Business & marketing plan.
•    Collateral.
•    Public relations.
•    Advertising campaign.
•    Promotional events.
•    Media plan.
•    Marketing budgets.
•    Trade fairs.
•    Unit pricing structure.
•    Sales & marketing distribution network.
•    E-marketing.
•    Website development.
•    Property launch.

Implementation of human resources strategies:
•    Organization structure.
•    Employee sourcing.
•    Selection & recruitment.
•    Employee handbook.
•    Policies & procedures.
•    Training programs and employee performance appraisal program.

Sourcing, compilation & implementation of:
•    Financial feasibilities.
•    Pre-opening cash flow requirements.
•    Financial control & reporting systems.
•    Budgets licensing & legal requirements.
•    Operating budget.
•    Cash flow management.
•    Accounting and internal audit services.

Hospitality procurement of:
•    Furniture & fittings.
•    Operating equipment.
•    Information technology.
•    Security & surveillance systems.
•    Food & beverage stocks.
•    Property management systems.
•    Recreational facilities.

Compilation/customization & implementation of operating procedures and standards of performance:
•    Operational criteria and Standard Operating Procedure training manuals.
•    Quality assurance programs.
•    Reporting procedures & structures.
•    Introduction of preventative maintenance programs.
•    Full property management responsibilities.

Advice, input and liaison with the owner, architects, interior designers and sub-contractors relating to operational issues on:
•    Facilities & space utilization.
•    Accommodation specifications.
•    Front and back of house areas.
•    Food & beverage outlets.
•    Public and recreational areas and spa facilities in accordance with the intended Star Grading.