Corporate Identity

Brandon Lourens

Chief Executive Officer

Brandon Lourens is an established marketing and branding entrepreneur, Founder and CEO of Lourens International Hotels and Founder of the World Luxury Hotel Awards.

Brandon completed his National Diploma in Hotel Management at The Wits Hotel School and then furthered his tertiary education at Cornell University in New York, where he obtained a post graduate degree in Hotel Management. Brandon’s career in the Hospitality Industry started with the Sun International Hotels Group, working in a variety of their hotels, before embarking on his own venture, namely Lourens International Hotels which he heads up today.

Anton Perold

Group Managing Director

Anton hails from the Eastern Cape and completed his tertiary education at the University of Stellenbosch. Anton started his career in the hospitality industry as the Marketing Manager for the Lanzerac Hotel & Spa. During his tenure with Lourens International Hotels, he lived and worked in Namibia as the Managing Director of Lourens International Hotels Namibia. He fulfilled the role of the CEO of the Diaz International Hotels Group, before being seconded to East Africa for the development of the brand in this new market, with his primary focus being the opening and management of the Mount Meru Hotel and Zabulan Hospitality in Tanzania. Anton returned to South Africa and now heads up the team as the Group Managing Director.

Michael Hunter-Smith

Group Sales & Marketing Director

Michael was born in KwaZulu Natal and obtained his National Diploma in Hotel Management at the Wits Hotel School in Johannesburg. Michael started his career in the hospitality industry working for the Protea Hotels Group, Southern Sun and Sun International. This was followed by working as an Outbound Tour Operator for Holiday Tours and World Leisure Holidays. During this time, Michael travelled the world extensively developing new holiday destinations for these companies. Michael then joined Lourens International Hotels as Group Sales & Marketing Director.

Mimi Finestone


Prior to incorporating herself within a matrix of new and exciting possibilities, Mimi Finestone was a director of Matrix Advertising in the Garden Route, a partner in the successful events coordinating venture of Emint Communications and the Regional Manager for CANSA in the Free State and Southern Cape. She gives new meaning to the words delivery, personal attention, and ‘service with a smile’. Her creativity, flexibility and excellent conceptualization skills have led to the successful management of a wide spectrum of highly successful and visible public relations and events.

Jeroen Herweijer


Jeroen obtained his Hotel school diploma in the Netherlands. Jeroen has been involved with the opening and launches of various Hotels in Africa and Europe. Jeroen’s expertise lies in the implementation of financial and stock control measures to give the client peace of mind that this important sector of the business is controlled.

Simply Spa

Simply Spa is our contracted partner for all matters relating to the set-up, opening and running of spas in the group. Simply Spa is, amongst others duties, responsible for the successful running of wellness center at the Lanzerac Hotel & Spa, and was also involved with the development of the Santé Hotel and Spa in Paarl. Simply Spa is a license operation that utilizes ISO aligned business systems and procedures and has many years of experience in the field of design, construction, installation, marketing and management of spa’s. Simply Spa is managed and owned by Max and Marna Lourens.

Private Residence Club Collection

On all matters relating to building development, share block schemes, sectional title schemes, co-ownership and mixed use estates and resorts, the Private Residence Club Collection (PRCC) has spent more than a decade in refining the legal systems, contracts, procedures and project management parameters of such developments in South Africa, Tanzania, Zanzibar and Italy. Having being involved in the processing of the Lanzerac Estate development since 2004, PRCC is fully acquainted with all the procedures and nuances required in order to design, process and implement a leisure related development.